Privacy Statement

SMS Equipment Privacy Statement


SMS Equipment Inc. (“SMS Equipment”) is committed to protecting your privacy and developing technology that gives you a safe and powerful online experience. This SMS Equipment Privacy Statement (the “Privacy Statement”) applies to the collection, use and disclosure of personal information relating to you (“you” or the “User”) by SMS Equipment and the SMS Equipment Web site (the “Web Site”). By using the Web Site, you agree and consent to the data practices described in this Privacy Statement, and to the collection, use and disclosure of your Personal Information (as hereinafter defined) by SMS Equipment in accordance with the terms of this Privacy Statement.


Collection of your Personal Information

SMS Equipment collects information about identifiable individuals (“Personal Information”) relating to use of the Web Site by Users, which may include but may not be limited to Users’ home e-mail addresses, names, home or work addresses or telephone numbers. SMS Equipment also collects anonymous demographic information, which is not unique to you, such as your Postal Code, age, gender, preferences, interests and favourites.


There is also information about your computer hardware and software (“Computer Information”) that is automatically collected by SMS Equipment, which may include but may not be limited to your IP address, browser type, domain names, referring domain names, access times and referring Web site addresses. SMS Equipment does not access, read, or collect any of your private online communications made through the Web Site. SMS Equipment also automatically collects data relating to sites and pages our Users visit within the Web Site (“Web Site Information”), in order to determine what SMS Equipment services are the most popular.


Please keep in mind that if you disclose Personal Information or personally sensitive data through the Web Site’s public message boards or the Web Site’s public chat functions, this information may be collected, used, and/or disclosed by other Users. The collection, use and disclosure of Personal Information and personally sensitive data made available in this fashion cannot be controlled by SMS Equipment, and SMS Equipment does not control and accepts no responsibility or liability for the unauthorized collection, use and/or disclosure of Personal Information and personally sensitive data that you make available in this fashion.


The Web Site may contain links to other Web sites or Internet resources. When you click on one of those links you are contacting another Web site or Internet resource that may collect information about you voluntarily or through cookies or other technologies according to privacy policies which may not mirror those of SMS Equipment. SMS Equipment encourages you to review the privacy policies of Web sites or Internet resources which you choose to access from the Web Site, so that you can understand how those Web sites and Internet resources collect, use and share your information. SMS Equipment has no control over other Web sites or Internet resources or their policies regarding the collection, use and disclosure of your Personal Information, and SMS Equipment accepts no responsibility or liability for the unauthorized collection, use or disclosure of your Personal Information by such other external Web sites or Internet resources.


Use of your Personal Information

SMS Equipment uses your Personal Information to operate the Web Site and deliver the services you have requested. SMS Equipment also uses your Personal Information to inform you of other products or services available from SMS Equipment and its affiliates. SMS Equipment may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered in the future.


Computer Information, as defined above, is used by SMS Equipment for the operation of the services provided to you via the Web Site, to maintain the quality of the services provided through the Web Site, and to provide SMS Equipment with general statistics relating to use of the Web Site. Web Site Information, as defined above, is used to deliver customized content and advertising within the Web Site to customers whose behaviour indicates that they are interested in a particular subject area.


SMS Equipment does not sell, rent or lease its customer lists to third parties. SMS Equipment may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your unique Personal Information (e-mail, name, address, telephone number) is not transferred to the external business partner. In addition, SMS Equipment may share data with trusted partners to provide services to SMS Equipment, which services may include performing statistical analysis, sending your email or postal mail, providing customer support, or arranging for deliveries. All such partner service-providers are prohibited from using your Personal Information, except to provide these services to SMS Equipment, and are required to maintain the confidentiality of your Personal Information.


SMS Equipment does not use or disclose sensitive Personal Information, such as Personal Information relating to your race, religion, or political affiliations, without your explicit consent.


SMS Equipment may use or disclose your Personal Information, without notice, if legally permitted to do so according to the relevant provisions of the Canada Personal Information Protection and Electronic Documents Act, the Alberta Personal Information Protection Act, and/or any other relevant privacy enactment (collectively, the “Privacy Acts”).  The Privacy Acts may permit the use or disclosure of Personal Information without notice if, for example: (a) the Personal Information could be useful in the investigation of a contravention of the laws of Canada, a province or a foreign jurisdiction; (b) the Personal Information is used or disclosed for the purpose of acting in respect of an emergency that threatens the life, health or security of an individual; and (c) the Personal Information is disclosed to comply with the edicts of the law, or to comply with a subpoena or warrant issued or an order made by a court. SMS Equipment may also disclose your Personal Information if SMS Equipment holds the good faith belief that such action is necessary to protect and defend the rights or property of SMS Equipment and/or act under exigent circumstances to protect the personal safety of users of SMS Equipment, or the public.


Use of Cookies

The Web Site uses “cookies” to help personalize your online experience. A cookie is a text file that is placed on your hard disk by a Web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you. One of the primary purposes of cookies is to save you time, by informing the Web server that you have returned to a specific page. For example, if you personalize certain Web Site pages or services, or register with SMS Equipment through the Web Site, a cookie helps the Web Site recall your specific information on subsequent visits. This simplifies the process of recording information such as billing addresses, shipping addresses, and so on. When you return to the same Web Site page or service, the information you previously provided can be retrieved, so you can easily use the Web Site features that you had previously customized.


You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but most Web browsers allow you to modify your browser settings to decline cookies, if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the SMS Equipment services you use or Web Site pages that you visit.


Security of your Personal Information

SMS Equipment secures your Personal Information from unauthorized access, use or disclosure by third parties. SMS Equipment secures the Personal Information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure. When Personal Information is transmitted to other Web sites or third parties for the purposes specified above, it is protected through the use of encryption, such as by way of the Secure Socket Layer (SSL) protocol.


Changes to this Privacy Statement

This Privacy Statement may be changed, removed, added to or otherwise modified by SMS Equipment from time to time at SMS Equipment’s sole discretion and without any prior notice or liability to you. The collection, use and disclosure of your Personal Information by SMS Equipment will be governed by the version of this Privacy Statement in effect at that time. All new, amended, or otherwise modified terms take effect immediately.


Your continued use of the Web Site subsequent to any modifications to this Privacy Statement signifies that you consent to the collection, use and disclosure of your Personal Information in accordance with the modified Privacy Statement. You should bookmark this page and periodically review this Privacy Statement to ensure that you are familiar with the most current version of the Privacy Statement.


Privacy Statement Comments

SMS Equipment welcomes your comments regarding this Privacy Statement. If you believe that SMS Equipment has not adhered to the terms of this Privacy Statement, please contact SMS Equipment’s designated Privacy Officer at We will use commercially reasonable efforts to promptly identify and remedy any failure by SMS Equipment to adhere to the terms of this Privacy Statement.